Mobile Digital Product Manager Sr - Virginia Beach / Richmond / Atlanta -

Anthem, Inc. is one of the nation's leading health benefits companies and a Fortune Top 50 company. At Anthem Inc., we are working together to transform health care with trusted and caring solutions.
Bring your expertise to our innovative culture where you will have the opportunity to make a difference in people?s lives, and to take your career further than you can imagine.
Senior Digital Product Manager-Mobile
Responsible for overseeing the development of Anthem?s mobile application, Anthem Anywhere, from from strategic product planning through execution to launch. Primary duties to include, but are not limited to:
Assist in driving the enterprise mobile strategy, and business case development
Accountable for solution design, feature prioritization and delivery of capabilities to competitively enhance Anthem?s mobile app
Oversee development and maintenance of products as needed
Act as a product owner in scrum teams
Prioritizes requirements, defects, and other work items for the technical teams
Conduct market research to determine ways to competitively enhance product capabilities
Work with user experience team to understand results from usability studies and evaluate integration opportunities
Evaluate how variations in the product design can impact its overall effectiveness.
Oscillate between strategic planning through execution to launch.
Use market and stakeholder feedback, consumer research, web analytics, and regulatory standards to determine the strategies and approaches necessary to deliver compliant solutions that increase member satisfaction and drive improved health care outcomes
Manages requirements dependencies with other teams, negotiating and reprioritizing as appropriate
Define key performance metrics and utilize analysis of web analytics and other data and research to monitor performance and influence the mobile product strategy/roadmap
Collaborate with and set direction for key marketing, business, technology, and user experience design partners to secure project alignment and effective execution
Be a subject matter expert in mobile enterprise solutions, competitive and market trends, and organizational business needs
Requires a BA/BS degree; 5 years of experience in product management with a quantitative analysis focus; or any combination of education and experience, which would provide an equivalent background.
Minimum 3-5 years experience working in a scaled agile framework development environment
Minimum 5-7 years experience in mobile application strategy and Product Manager / Owner role
Knowledge, experience, and proficiency in Product Owner/Management standards and practices (Agile, Scrum, Pragmatic Marketing)
Expertise in various agile software development tools such as Jira and Confluence
Experience with multiple full project lifecycles, from concept to delivery
Detail-oriented, able to bring clarity to complex situations, and skilled in consumer centered thinking
Prior B2C or direct to consumer experience in digital is preferred.
Expertise in business case development, agile development methodology, collaborating with business and technical teams.
Proven track record of analysis, planning and execution of consumer solutions.
Experience working in a virtual matrix environment with cross functional teams in areas such as operations, IT, finance, product, and legal
Job Marketing
Title: Mobile Digital Product Manager Sr - Virginia Beach / Richmond / Atlanta - 122496
Location: MA-Andover
Requisition ID: 122496 35944bb2bef943028a0bd77d010bf38a
Company Description:

We recently changed our name from WellPoint to Anthem, Inc., the name people know us by best.  As our companies continue to take a more active role in helping people access the right health care and programs, going by a name that people know and trust is important.


Anthem, Inc. is one of the nation's leading health benefits insurer and a Fortune Top 50 company.  At Anthem, Inc., we are working to transform health care with trusted and caring solutions and meaningfully advance affordability and better health outcomes for our health plan members. Nearly 69 million people are served by our affiliated companies including more than 37 million enrolled in our family of health plans. 



  • One in nine Americans receives coverage for their medical care through Anthem's affiliated plans.

  • We offer a broad range of medical and specialty products.


Bring your expertise to our innovative, achievement-driven culture, and you will discover lasting rewards and the opportunity to help drive the future of health care.


Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2014 DiversityInc magazine Top 50 Company for Diversity.  To learn more about our co




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