Dir Creative Services/ Dir. Govt Content Management ()

Director of Government Creative Content Management
Anthem?s Digital Solutions team is rapidly expanding and is looking for seasoned professional with a proven track record, a driven self-starter, problem solver, and someone that is passionate about creating remarkable digital experiences driven by digital insights.
The position requires extensive experience in digital content management, CMS platforms, relationship and consensus-building skills, and proven ability to think strategically in the complex and evolving healthcare environment.
Digital Solutions Marketing Director primary duties to include, but are not limited to:
? Responsible for providing creative content direction solutions and strategy to promote products and services via digital channels supporting Anthem?s Government Business Division content needs across Medicare, Medicaid and Dual products.
? Drives marketing programs and content including the creation, maintenance, and delivery of digital, mobile project plans, strategic initiative launches, and internal department needs for the Medicaid, Medicare and Duals digital content.
? Establish the governance model supporting the creative content management platform and working with key business and IT partners to establish supporting governance models to enable the success of deploying and maintaining our enterprise digital properties (web & mobile).
? Optimization of team processes and delivery for creative content management from creation to execution of content across our digital properties.
? Lead and expand the team?s capabilities within a new platform enterprise content management platform and align to best in class agile / scrum methodology.
? Establish key alignment with respective business and IT partners to understand their strategic direction for messaging/communications and come up with optimized solutions leveraging Anthem?s enterprise content management system.
? Works with other key leaders to establish and manage Anthem?s digital content centers of excellence specifically for the Government Business Division.
? Responsible for establishing and enforcing CMS and DOI compliance standards across all digital properties.
? Overseeing the strategic deployment of a multi-channel content management platform supporting Government Business Division content.
Additional requirements: By hiring manager
? Requires a BA/BS; MBA preferred
? 7 years of experience in design/creative, solution design, user experience and development process of web properties, mobile assets and digital tools; or any combination of education and experience
? Expertise in Web Center Sites (Oracle CMS) specifically is preferred
? Expertise managing virtual teams
? Experience working in Agile and leading a team converting over to Agile
? Highly effective in a large virtual cross functional team aligning to multiple business partners and IT partners.
? Hires, trains, coaches, counsels, and evaluates performance of direct reports.
Hires, trains, coaches, counsels, and evaluates performance of direct reports. Requires a BA/BS; 7 years of experience in design/creative, solution design, user experience and development process of web properties, mobile assets and digital tools; or any combination of education and experience, which would provide an equivalent background. MBA preferred.
EOE.M/F/Disability/Veteran
Job Marketing
Title: Dir Creative Services/ Dir. Gov't Content Management (121113)
Location: MA-Andover
Other Locations: VA-Virginia Beach, VA-Richmond
Requisition ID: 121113 0bee98ed43da4e1cb672cfa2c8c99508
Company Description:

We recently changed our name from WellPoint to Anthem, Inc., the name people know us by best.  As our companies continue to take a more active role in helping people access the right health care and programs, going by a name that people know and trust is important.


Anthem, Inc. is one of the nation's leading health benefits insurer and a Fortune Top 50 company.  At Anthem, Inc., we are working to transform health care with trusted and caring solutions and meaningfully advance affordability and better health outcomes for our health plan members. Nearly 69 million people are served by our affiliated companies including more than 37 million enrolled in our family of health plans. 



  • One in nine Americans receives coverage for their medical care through Anthem's affiliated plans.

  • We offer a broad range of medical and specialty products.


Bring your expertise to our innovative, achievement-driven culture, and you will discover lasting rewards and the opportunity to help drive the future of health care.


Anthem, Inc. is ranked as one of America’s Most Admired Companies among health insurers by Fortune magazine and is a 2014 DiversityInc magazine Top 50 Company for Diversity.  To learn more about our co




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